Owner/founder Solymar Palm has always had a passion for creating lovely things, large and small. After an encounter with a piece of found scrap metal in 2011 she fell in love with jewelry design and launched the artistic endeavor now called Fluff Hardware. As Solymar's small business grew, she realized there was a common underlying reason she loved it so much… her “why”. This art she was creating was lifting up, and contributing to women’s sense of individuality, confidence, and inner beauty, helping them feel bold, fearless, and ultimately more able to face the challenges of the modern woman. This continues to be an underlying theme in everything the brand does and represents and will forever more guide the brand direction.
What is the inspiration behind the Fluff line?
Chiefly, the abundance of uniquely rugged and naturally beautiful women in Idaho and the PNW. Getting to create lovely little works of art to be worn by these women is an honor, a privilege and a labor of love for the ladies on the Fluff Hardware team. They’ve said “My heart flutters a little bit each and every time I see a woman out and about wearing our jewelry.” -Fluff Team Member
Idaho’s outdoors are also a major source of inspiration considering the mountains, trees, rivers, wild-life, historic buildings and venerable objects of times past. In-short, we shall never exhaust our sources of inspiration considering Idaho’s immeasurable bounty.
What does the imagery in the F of the logo represent?
You may or may not have noticed that the F of our logo has small prickly thorns protruding from its base and that the flower on top resembles one you might find on a cactus. This is because cacti were the inspiration for our design and are always behind the mood or aura that emanates from our wares. Cacti evolved to flourish in rugged, rough terrain where not much else can survive, yet cacti can be delicate and ethereal and definitely always incredibly beautiful. This is why we consider the cactus our perfect "spirit plant." Not to mention that is can be found growing wild all across the northwest. Our wares embody everything that the cactus represents. Grit, resilience, tenacity, boldness, and beauty. We're grateful to mother nature for the gift of this inspiring muse.
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